Terms of Service
How an order works, what you get, what you own, and the parts of this business that are genuinely out of our hands.
Last updated01Acceptance
These terms apply to the website hookri.com and to any engagement you book through it. Using the site or booking a call means you accept them. If you are agreeing on behalf of a company, you confirm you can bind it.
02Who we are
Hookri is operated by [Legal entity name], registered in [Country of registration] under number [Registration number], with registered office at [Registered address]. Contact: hello@hookri.com.
Everything in [brackets] is a placeholder awaiting the operator's legal details.
03What we sell
We produce AI-generated UGC advertising creatives: scripts, hooks, AI avatars, voiceover, captions and edit, delivered as video files for paid social. Formats are vertical 9:16 and 1:1 unless agreed otherwise.
Published plans at the time of writing:
| Plan | Price | What it covers |
|---|---|---|
| Starter | $297 one-off | One offer, one batch of AI creatives, 1 series of revisions |
| Growth | $1,997 one-off | 10 original AI videos up to 1 minute each, 2 series of revisions per batch |
| Scale | $4,997 per month | 30 videos per month, 2 series of revisions per batch, priority production |
Prices, volumes and inclusions can change; the version published when you order is the one that applies to you. Any per-video figure shown alongside a plan is arithmetic on the package price, not a separate rate card.
04AI disclosure
Avatars, voiceover and captions are produced with AI systems; the scripts, concepts and edits are ours. The people you see in these ads are not real creators and did not film anything.
We say this here because platform ad-disclosure rules increasingly require it, and because telling you anything else would be a lie.
You are responsible for applying the AI-content disclosure labels that Meta, TikTok and Google require for AI-generated or AI-edited material in your ad account.
05Orders & payment
- An order is placed when we confirm it in writing — after the 15-minute call or by email.
- Unless your contract says otherwise, payment is due before production starts. For monthly plans, each month is billed in advance.
- The prices above are in US dollars and exclude any tax that applies to you.
- If payment does not clear, work pauses until it does.
Because production starts against reserved capacity, orders that are cancelled after work has begun are payable for the work completed to that point. Refund rights that the law grants you in your jurisdiction are unaffected by anything here.
06Delivery & revisions
- Turnaround is confirmed with your order, not on this page. It depends on the batch, the assets you supply and current production load.
- Revision series are counted as defined in your plan: 1 series on Starter, 2 per batch on Growth and Scale.
- A revision series means one consolidated round of changes on the batch — not unlimited individual tweaks.
- Changes that alter the brief after approval (new product, new offer, new angle) are a new batch, not a revision.
Deliverables are sent as video files. We keep project files for the retention period stated in our Privacy Policy, then delete them unless you ask us to hold them longer.
07Your rights to the ads
Commercial usage rights are granted under the terms of your contract. In short, and subject to that contract:
- You may run the delivered creatives on your own ad accounts and organic channels.
- You may not resell, redistribute or licence them to third parties as a stock product.
- We keep the right to show the work in our portfolio unless your contract says otherwise — tell us in writing if it must stay private.
We do not claim ownership of your product, brand assets, trademarks or offer. You confirm you have the rights to everything you send us.
08What we need from you
Production depends on inputs only you can supply: the product, the offer, the audience, what has already run in your ad account, and your brand assets. Delays in supplying them extend the timeline by the same measure.
You also confirm that anything you send us — product images, footage, copy, logos, testimonials — is yours to use, or that you have permission to use it.
09Platform rules
Creatives run inside Meta, TikTok and Google's ecosystems, and those platforms change their advertising policies without asking us. You are responsible for your ad account's compliance, including personalisation and health-claim rules, targeting restrictions and required disclosures.
We do not control ad approval, delivery, pacing or auction outcomes, and we are not a party to your relationship with any platform.
10No performance promise
Ad performance depends on your offer, your product, your pricing, your landing page, your targeting and the market. Creative is one input among several.
Anything you have seen on this site about what creative does is a general observation, not a promise about your account.
Where we do commit to something, it is a production commitment: volume, formats, revision rounds and turnaround as stated in your order.
11Liability
To the extent the law allows, and subject to the limits in your contract:
- Our liability is limited to the amount you paid for the engagement that gave rise to the claim.
- We are not liable for indirect or consequential loss — lost profits, lost spend, lost data, missed auctions.
- Nothing in these terms limits liability that cannot be limited by law, including for fraud or personal injury caused by negligence.
You agree to indemnify us against claims arising from materials you supplied or from how you use the deliverables, except where we are at fault.
12Governing law
These terms are governed by the laws of [Jurisdiction], without regard to conflict-of-law rules. Courts of [Venue] have exclusive jurisdiction, except where consumer protection law in your country gives you the right to sue where you live.
If a provision here is found unenforceable, the rest still applies. Our not enforcing a provision once does not mean we waive it later.
13Contact
[Legal entity name] — [Registered address]
Email: hello@hookri.com
Questions about your personal data are covered in the Privacy Policy.